Learn more about Dan Fox


  • Nickname Foxy.
  • Time in the industry 30+ years, I started finance at 3 years old. ;-).
  • Fun fact or something nobody knows about you I once shook hands with Mike Tyson in Las Vegas.
  • Hobbies Jet skiing and most recently, Netflix documentaries.
  • The best advice you have been given "End every encounter with an offer".
  • Favourite song Run to Paradise by The Choirboys.
  • Dream holiday destination Boracay Island, Philippines.
  • The one thing you can't live without Cuddles from my 3 boys.
  • What song reflects your personality "In My Blood" by Shawn Mendes.
  • Finish the sentence.... As a child I always As a child I always: knew I had a purpose to help others.
  • If you had a super power what would it be I wish I had a magic wand to approve all the loans my customers want.

After graduating year 12, Dan began his banking and finance career at Westpac Banking Corporation in Brisbane in 1988. He worked for the bank for seven years, excelling in his career and working his way up to management.

While working for Westpac, Dan also began (and later completed) his Bachelor's in Business, with a major in Banking and Finance.

The frustration of only being able to assist prime borrowers was really the catalyst for Dan leaving Westpac and starting a career with Avco Finance and Insurance. This business, helping sub prime borrowers later became known as Ge Money and is now known as Lattitude Financial Services. The 10 years that Dan had in this business was a great learning and led to the passion of wanting to help even more clients.

Fox Finance Group was born in 2006, enabling Dan and his small team to help both prime and sub prime clients. This became more challenging in 2008 when the Global Financial Crisis hit Australia. To further support the growth of Fox Finance Group Dan founded the Ume Loans business in 2009 (www.umeloans.com.au) . Holding it's own separate credit licence Ume loans is a boutique finance company that specialises in giving good people who may not fit the banks normal lending criteria a second chance.

"We have the opportunity to offer something very special to our Clients and Partners. We are a sophisticated Finance Services Group that can offer competitive finance solutions and qualified financial advice right across the financial landscape. We help keep the banks competitive, and in the process, we help our clients compare and save money. We are the industry experts that help our clients untangle the web of finance and make the process of getting a loan or professional financial advice simple to achieve and understand. We really are Everything Financial to our clients."

Dan and his family have been living on the Sunshine Coast for the past decade. The Sunshine Coast is where Dan grew up as a child. In fact, Caloundra is where his father's family business, Fox & Fox Solicitors (now known as Fox Mildwaters Solicitors), was based, and is still in the main street of Caloundra today.

Dan has three boys he loves spending time with, Kadan, Jaxon and Kobi. Dan's hobbies include property investing and riding jet skis. Dan has an extensive history racing jet skis. He has countless regional and state titles as well as three Australian titles, and in 2010 competed in the world jet ski titles in Lake Havasu, Arizona, USA where he finished 8th in the world in his class.

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