Is Social Media Really That Important for Small Businesses?
Written on the 27 December 2018 by Nathan Drew, Fox Finance Group
You've probably come across several people that can give you 50 reasons why your small business should invest in digital marketing strategies.
We wanted to take some time to break it down in easy to understand terms, so you can get your digital media and marketing channels in place and benefiting your business in 2019.
Let's face it, if you don't, your competitors will, or already have!
Social Media Marketing Channels
Let's be honest, social media marketing has been around for a long time now and is a proven advertising tool for small businesses. (A long time in business can feel like 5 minutes, right?)
Do you understand Blogging? (No, it's not a dirty word)
Blogging helps to establish yourself and your company as an industry expert in your chosen field and gives you the opportunity to position your branding message exactly where you can give back the most value to your clients. See More
Facebook is Still on Top
Facebook continues to be the number one social media platform in the world. On average, Facebook has around two billion active users per month. If you understand what your ideal customer looks like, Facebook can help you get a return on your marketing investment. By using their clever targeting tools, you can really drill down and laser-target in on your preferred audience. The amount of data that Facebook holds on its users is unmatched in the digital media sphere, which is a bonus for any small business that is thinking of using it to get their business out there.
Did you know that nearly 4.3 billion population of the world uses email? This is approximately half of the entire population of the world. If your business is dealing with other small business owners, then you are in luck. Most small business professionals prefer communicating through email. If you understand this concept, then it makes sense to get your message in front of them in a medium that they like using right?
Your blogging strategy feeds into your email marketing strategy. Share your blogs in your email marketing strategy to your database consistently (See, there is that word again, "consistently".)
We hope you enjoyed this article, we have enjoyed sharing some of our thoughts on this subject, and just in case you were wondering, no we don't provide social media services outside our business, we are just fantastic at helping our clients with finance.
Now get blogging!
Author:Nathan Drew, Fox Finance Group
About: Managing Director - Fox Finance GroupConnect via:LinkedIn